Diamond Tyres Limited (“Diamond Tyres”, “we”, “us” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you visit www.diamondtyres.com, place an order, create an account, contact us, register a warranty, participate in a promotion, or otherwise interact with our website and customer-service channels (collectively, the “Services”).

Please read this Privacy Policy together with any additional notice presented when we collect specific information from you. By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Scope & Ownership

This Privacy Policy applies to personal information handled through our website, Shopify online store, customer accounts, contact forms, online product-selection tools, warranty and after-sales channels, customer support, email, SMS, WhatsApp communications, surveys and promotions.

It does not apply to information about employees, job applicants, dealers, distributors, suppliers or other business partners where a separate notice, agreement or internal policy applies. Third-party websites and services linked from our website are governed by their own privacy policies.

2. Personal Information We Collect

The information we collect depends on how you interact with us and may include:

Information you provide directly

• Identity and contact information, such as your name, email address, mobile number, shipping or billing address, city and account login details.

• Order and transaction information, such as products purchased, quantities, order status, delivery instructions, invoices, payment method, refunds, exchanges and transaction references.

• Product and vehicle information you choose to provide, such as tyre size, vehicle type, product preferences, fitment requirements, warranty details or proof of purchase.

• Communications and customer-service information, including messages, calls, complaints, feedback, survey responses, reviews, photographs or documents you submit.

• Marketing preferences, such as whether you wish to receive promotions by email, SMS, WhatsApp or other channels.

• Promotion or event information, such as entries, eligibility details and delivery information for prizes or samples.

Information collected automatically

• Device and network information, such as internet protocol (IP) address, browser type, device type, operating system, language, approximate location derived from IP address and unique device identifiers.

• Website activity, such as pages viewed, searches, referring pages, products viewed, cart activity, checkout activity, clicks, session information and interaction with emails or advertisements.

• Cookie and similar-technology information used for essential functionality, preferences, analytics, security and advertising, as described below.

Information received from other sources

We may receive information from Shopify, payment service providers, delivery partners, analytics and advertising providers, social-media platforms, customer-support providers, fraud-prevention services, our group companies and other service providers, where permitted by law and relevant to the Services.

Please do not provide sensitive personal information that is not necessary for your request, such as passwords, complete payment-card details, national identity documents or medical information, unless we specifically request it through an appropriate secure process.

3. How We Use Personal Information

We use personal information for the following purposes:

• Provide the Services, including operating the website, creating and managing accounts, processing payments, confirming orders, arranging delivery, handling returns or exchanges, and providing invoices.

• Provide product guidance, warranty support, product-safety information, service updates and customer support.

• Communicate with you about orders, delivery, account activity, enquiries, complaints, promotions and other matters connected with your relationship with us.

• Personalise and improve the website, product selection, content, customer experience, search, navigation and service performance.

• Measure website traffic, campaign performance, customer engagement and business trends through analytics and reporting.

• Send marketing communications and show relevant advertising where you have consented or where otherwise permitted by applicable law.

• Prevent, detect and investigate fraud, misuse, security incidents, suspicious transactions, unauthorised access and violations of our terms.

• Maintain business records and comply with legal, tax, accounting, product-safety, regulatory, law-enforcement and dispute-resolution requirements.

• Protect our rights, property, personnel, customers and the public, and establish, exercise or defend legal claims.

• Support a merger, financing, restructuring, sale of assets or other corporate transaction, subject to appropriate confidentiality and legal safeguards.

Depending on the circumstances and applicable law, our reasons for processing may include performing a contract with you, complying with legal obligations, pursuing legitimate business interests, protecting vital or public interests, and obtaining your consent. Where we rely on consent, you may withdraw it at any time without affecting processing already carried out.

4. How We Share Personal Information

We do not sell or rent personal information for money. We may disclose personal information to the following categories of recipients when reasonably necessary:

• Shopify and technology providers that host, maintain, secure or support our online store and business systems.

• Payment providers, banks and financial institutions involved in authorising, processing, reconciling or refunding payments.

• Courier, freight, logistics, warehousing, dealer or installation partners involved in fulfilling or supporting an order.

• Customer-service, email, SMS, WhatsApp, call-centre, survey and communication providers.

• Analytics, search, social-media and advertising providers configured on our Services, subject to your choices and applicable consent requirements.

• Companies within Diamond Group where sharing supports central administration, customer service, technology, security, legal compliance or other legitimate business functions.

• Accountants, auditors, insurers, lawyers and other professional advisers who are subject to confidentiality obligations.

• Government authorities, regulators, courts, law-enforcement bodies or other parties where disclosure is required or permitted by law, necessary to protect rights or safety, or needed to respond to a valid legal process.

• A buyer, investor, lender or successor in connection with an actual or proposed corporate transaction, subject to appropriate safeguards.

Some privacy laws use broad definitions of “sale” or “sharing” that may include certain disclosures for cross-context behavioural advertising. Where such laws apply, we will provide the required notices and choices.

5. Cookies and Similar Technologies

We and our providers use cookies, pixels, tags, software development kits and similar technologies. These technologies may store or access information on your device for the following purposes:

• Strictly necessary: To operate secure sessions, customer accounts, shopping carts, checkout, fraud prevention, load balancing and other essential functions.

• Functional: To remember choices such as language, region, login status or other preferences.

• Analytics and performance: To understand visits, navigation, errors, campaign attribution and how the Services perform.

• Advertising: To measure advertising, limit repeated ads, build audiences and show promotions that may be more relevant to you, where permitted.

You can manage cookies through our cookie banner where available, through Shopify customer-privacy controls, or through your browser or device settings. Blocking strictly necessary cookies may prevent important functions, including cart, login or checkout features, from working correctly. Your browser settings may also allow you to delete stored cookies.

Because browser-based “Do Not Track” signals are not interpreted consistently across the industry, our response may depend on the technology and legal requirements applicable to your region. We honour supported privacy choices and opt-out signals where required.

6. Marketing Communications

With your consent, or where otherwise permitted by law, we may send news, offers, product launches, reminders or promotional messages by email, SMS, WhatsApp or similar channels. You can opt out at any time by using the unsubscribe link, following the instructions in the message, changing available account preferences, or contacting us.

Opting out of marketing does not stop necessary transactional or service communications, such as order confirmations, delivery updates, warranty notices, product-safety communications, security alerts or responses to your enquiries.

7. International Data Processing and Transfers

Diamond Tyres is based in Pakistan, but Shopify and some of our service providers operate globally. As a result, personal information may be stored or processed in Pakistan and in other countries, including countries whose privacy laws may differ from those in Pakistan.

Where required, we use contractual, organisational and technical measures designed to protect information transferred internationally. These may include service-provider agreements, confidentiality duties, access controls and other legally recognised safeguards. Please contact us if you would like more information about the safeguards relevant to your information.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, maintain warranty and product-safety records, meet tax and accounting requirements, resolve disputes, enforce agreements, prevent fraud and comply with applicable law.

Retention periods vary according to the type of information, the nature of our relationship, legal or contractual requirements, the sensitivity of the information and the risks associated with continued retention. When information is no longer required, we take reasonable steps to delete, anonymise or securely dispose of it. Information may remain for a limited period in secure backups until those backups are overwritten or deleted through normal processes.

9. Data Security

We use reasonable administrative, technical and physical safeguards designed to protect personal information against accidental loss, misuse, unauthorised access, alteration and disclosure. Measures may include access controls, secure hosting, encryption in transit, system monitoring, staff confidentiality obligations, vendor controls and incident-response procedures.

No internet transmission or storage system is completely secure, and we cannot guarantee absolute security. You are responsible for keeping account credentials confidential and for notifying us promptly if you suspect unauthorised use of your account or communications claiming to be from Diamond Tyres. Where required by law, we will notify affected individuals and relevant authorities of qualifying data-security incidents.

10. Your Privacy Rights and Choices

Subject to applicable law, verification and certain exceptions, you may ask us to:

• Confirm whether we hold personal information about you and request access to it.

• Correct or update inaccurate or incomplete information.

• Delete information that is no longer required, subject to legal, warranty, safety, accounting, fraud-prevention and dispute-resolution needs.

• Withdraw consent where processing is based on consent.

• Object to or restrict certain processing, including direct marketing.

• Receive certain information in a portable format where this right applies.

• Lodge a complaint with an applicable regulator or authority.

To exercise a privacy right, email info@diamondtyres.com and provide enough information for us to identify your records and understand your request. We may request reasonable verification to protect your information from unauthorized access. We will not discriminate against you for making a valid privacy request. Rights are not absolute, and we may decline or limit a request where permitted by law; if so, we will explain the reason where appropriate.

11. Children’s Privacy

The Services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information directly from children for independent purchasing or marketing purposes. A parent or legal guardian should place an order or contact us on behalf of a child. If you believe a child has provided personal information without appropriate permission, please contact us so we can review and delete it where appropriate.

12. Third-Party Websites and Social Media

Our website may link to third-party websites, social-media pages, videos, payment services or other external services. We do not control their privacy or security practices. Information you provide to a third party, or information collected by a third party when you use its service, is governed by that party’s privacy policy. We encourage you to review those notices before sharing information.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our Services, technology, business practices, legal requirements or service providers. The revised policy will be posted on this page with an updated “Last updated” date. Where required, or where changes are material, we may provide an additional notice through the website, account, email or another appropriate channel. Changes do not apply retroactively unless permitted by law.

14. Customer Care Contact

For any questions or feedback, please reach out to our Customer Care team. We're available 24/7.

Phone: 03-111-111-666 / (042) 111 111 666 

WhatsApp: +92 3-111-111-666

Email: info@diamondtyres.com

Address: 3-KM Manga Raiwind Road, Lahore, Pakistan